Hello, we are NIO Digital
COMPANY PROFILE
WHO WE ARE
A digital agency that strategically blends creativity and technology to drive tangible results.
We are creative strategists at heart.
We are a boutique digital agency, committed to providing both aesthetically pleasing designs and functional business solutions of all sizes.
Our team comprises seasoned consultants, designers, and developers with years of experience, working across a wide range of national and local brands.
Through a collaborative approach, we blend business strategy, design creativity, and digital technology to foster sustainable business growth.
Client Focused outcomes
Unbiased expert advice to make informed decisions and confidence to marketing your business.
Our company culture and work ethic is based on:
Excellence
Producing high quality work for our clients, ensuring their brand always looks its best.
Knowledge
Using our wealth of experience working with clients from small businesses to national brands to deliver business-minded design and digital solutions.
Support
Providing reliable on-going support that can be tailored to your needs from a project based service to a full service offering.
Strategy
Creative
Digital Tech
Our Approach - A True Partnership
Our goal is to work alongside our clients as an extension of their team.
Understanding their needs, their goals and business is essential to delivering successful outcomes.
This is hello! A brief but friendly encounter that helps get the ball rolling to understand your needs and see whether we are the right fit for each other.
The Discovery stage is what great friendships are built on. A deep dive getting to know all about you and your business/organisation, the passion behind the brand, your dreams and the challenges ahead.
We like to keep it seriously fun and a good time with some good food and drinks.
After the Discovery stage, our team will do research gathering, strategic thinking, formulate plans and present ideas to you to review and approve.
We get to work to bring the ideas to life. We pride ourselves on execution and delivering at a high level in order to reach targets.
As a marketing agency, execution is crucial to maximising success of any business building or marketing campaign.
The constant pursuit of excellence and success is part of our corporate culture therefore, we continually review and optimise after delivery.
YOUR PASSION, OUR PASSION
We love seeing our ideas and hard work contribute to your success
From startups to non-profit organisations to household brand names, we are excited and honoured to be part of your journey.
Discovering opportunities to add value, improve efficiencies and execute ideas that build long lasting brands.
Our Core Team
A team of professionals you can trust
Phil Chee
Creative Director/Founder
Phil brings over 25 years of experience with marketing, printing and digital marketing. He has attained business, creative and technical skills and has a passion for seeing businesses succeed.
His experience and knowledge spans across multiple startups and small businesses in varies industries.
Prior to NIO Digital, Phil worked in a large national digital agency in Australia as a Project and Account Manager managing local and international brands such as Toyota, Woolworths, Mater Hospital, Mirvac, St Vincent De Paul, and Gold Coast Commonwealth Games 2018 to name a few.
Maori Kinjo
Senior Designer/UX
Maori sets a high standard for design and UX for our projects. She has many years working on multiple projects for startups and established corporate clients.
Victoria Lee
Senior Designer/UX
Victoria is an excellent designer with amazing skills. She has a proven track record of delivering high quality work for well know brands.
Jenny Lin
Projects & Social Media Manager
Jenny is high level all-rounder that keeps our projects moving forward and plans out our social media marketing. Together with her team she helps support our clients get marketing and updates done on time.
Shaun Teng
Photographer/Videographer
Shaun makes photos and videos pop! He has a great eye for detail, making sure shoots go smoothly and clients are happy with their outcomes.
Ryan Dwyer
Senior Programmer
Ryan is nicked name the machine. He loves and breaths programming that his life runs like a program. Ryan brings a wealth of programming skills and knowledge. For difficult projects Ryan can make it happen.
Jonathan Chan
Senior Programmer
Jonathan loves anime and programming. He has worked for various startups and is very thorough in developing very efficient solutions for clients.
We also have a team of approx. 15 contractors that work with us for specialist jobs and work together with our core team.
Let's Talk
We'd love the opportunity to work with you. Tell us how we can help.
- 1300 722 395 (+61 0430 45 33 88)
- team@niodigital.com.au
WHAT
PROPOSED SERVICES
After conducting an audit for your business, we have identified some services that we recommend for you:
| Available domains | Example Website Structure |
|---|---|
|
✓ mytrivett.co ✓ mytrivett.net ✓ trivett.co ✓ trivettrisk.com ✓ trivettrisk.com.au ✓ trivettrisk.net ✓ trivettriskmgt.com ✓ trivettriskmgt.net ✓ trivettriskmgt.com.au ✓ trivettrm.com ✓ trivettrm.com.au ✓ trivettrisk.management ✓ trivettriskmanagement.com ✓ trivettriskmanagement.com.au ✓ trivett.management ✓ trivett.consulting ✓ trivettconsulting.com ✓ trivettconsulting.com.au |
|
Intrix Lifestyle
INVESTMENT
Please see below pricing estimates for various work.
Additional Proposal Notes
- Prices are excluding GST (if applicable). Prices may be subject to change if project scope changes through the process.
- Prices do not include additional fees for 3rd party services, plugins, or licences/subscriptions outside of our standard website build.
- There may be additional costs for extra services that are not able to be part of the monthly package. Eg. Premium Press Releases or marketing/ad budget for campaign services from 3rd party services.
- Quote is valid for 60 days.
WEBSITE
OUR WEBSITE DEVELOPMENT INCLUDES:
1. Design & Planning
- Research & Planning
- Design initial mockups – homepage and lower level page.
- Mockup Revisions
- Prepare approved files for development
2. Template Setup & Customisation
- Template setup & customising to suit the client’s brand.
- Research, selection & purchase of stock images (if required)
- The client to provide available existing images.
- NIO Digital will supply images where possible from our existing library of images or through our photography services.
- If no suitable images available then images may need to be purchased from other stock photography websites or a professional photographer engaged.
- Additional programming work to prepare and customise template for web
- Add Drag-n-drop editing capabilities.
- Initial content entry & layout design.
3. Server Configuration
- Setup and configure server.
- Setup databases.
- Setup server emails (if required).
4. Development
- Website programming, customisation and functionality.
- Integrate with a content management system.
- Plugin & extension installation plus testing.
- Setup initial menu structure.
- Insert up to 15 pages content. Additional pages may be at an extra cost. (Depending on package)
- Setup Ecommerce store and products (if applicable)
- Contact Form implementation.
5. Optimisations
- Basic SEO optimisation.
- Implement Google Analytics & Search Console.
- Social Media integration where required.
- Website speed optimisation.
6. Testing and Revision (Client & NIO Digital)
7. Website Launch
8. Post Launch
- Review and minor amendments.
- Redirect any old URLs to new URLs.
- Setup and install SSL & CDN (Security elements).
- Post Launch Basic SEO optimisation.
SEO
There are over 200+ ranking factors that Google uses to rank a website and the algorithm is constantly changing. Some factors have a bigger impact than others, but they all contribute towards improving your results. Unfortunately, Google is not fully transparent on how their search engine works and therefore, SEO is both an art and science to get a website to rank.Brand
• Are people searching for the brand?
• Other online and offline marketing activities that driving people to awareness of your business/product.
Trust/Authority
• Quality content on your website to show that you are trusted authority in your industry.
• Usually quality content leads to people sharing or referring to you business which leads to people linking to your business.
Technical SEO
• speed - server, image compression, scripts, etc.
• site structure
• content structure - meta titles, descriptions, alt image tags, etc. • on-page and off-page optimisations
• user experience
• website errors
• other website optimisation opportunities
SEO On-page Optimisation
- Monitoring and analysis of website performance across multiple keywords. Recommended up to 10 Keywords.
- On-page Optimisations including:
- Keyword Research
- Planning & Strategy
- Meta Titles and Meta Descriptions
- Heading Tag optimisations
- Existing content revisions.
- New content creation and revisions.
- Alt Text image optimisations
- UX optimisations (ie. reduce bounce rate)
- SSL & CDN Implementation (if required)
- Speed Optimisation
- Implementation/Management of Technical aspects of SEO
- Content & Article Writing
- Landing Page Creation
SEO Off-page Optimisation
- Foundational Off Page Work
- Optimise GMB & Map Rankings
- Increase Trust Factor & Domain Authority
- Increase Social Links
- Increase General & Niche Backlinks
- Content Writing & Guest Posts
- Press Releases
Our SEO Approach:
- After keyword research, we focus on optimising up to 5-10 keywords at a time, however, you may see other keywords benefit from the work we are doing. As keywords improve performance, then we can shift focus to other keywords as needed.
- Our priority on addressing On-page opportunities or issues first over Off-Page optimisation work. On- page provides the foundation needed to do the rest of the SEO optimisation work. This focuses on:
- content optimisation
- website technical optimisation
- Our techniques are best practice and have proven to move the needle in rankings.
- From our experience, over time Organic SEO rankings should outperform ROI on paid advertising like
- Google Adwords.
Example Off-page 6 Month Campaign Cycle
There are many SEO providers that will provide you a low cost SEO package where they do the same thing month to month and hoping that the overall efforts gets results. The problem is that no website is the same and Google responds differently from industry to industry.
World Class Creatives uses a tailored approach where we are review performance gains or losses each month, develop a strategy and then implement. This means that each month our work can be varied.
This is just an example campaign, but is subject to change at anytime base on results, priority and feedback.
What Results Can You Expect?
We do not provide any guarantees due to the number of factors that determine ranking such as keyword difficulty & competitiveness, Google algorithm changes, competitor’s marketing & SEO budgets, domain authority, etc. However, using the right strategies, proven methods and our track record, we can attain a competitive advantage and expect improvements in traffic and rankings which lead to more exposure and enquiries.
SEO takes time. Industry standard is 6-12 months (depending on industry competitiveness), however, typically we have seen results within 1-3 months. If you’re looking for instant results then you may want to consider running Adwords and/or Facebook Ads. We do recommend a combination of strategies, if budget permits.
SEO provides long-term ROI. When done properly, SEO drives more traffic for longer and across more terms for less money.
You should expect fluctuations on a day to day basis as you climb rankings. Google changes their algorithm daily and monitors over 200+ ranking factors. We monitor changes and industry recommendations to optimise your site favourably to Google.
Our rank tracking software updates every 3 days and while it’s one of the more accurate tools in the market allowing us to simulate location searches there can be discrepancies for a variety of reasons. Google tracks your search behaviour, location, device and other factors, therefore, what search results you may see versus another user can be different.
The proposed SEO plan above is not limited to what is stated and the plan may be adjusted as we see fit to maximise SEO benefits.
Majority of the off-page work is not for marketing purposes but for SEO, therefore, the value may not be found in the actual content of the page but on the ranking value.
We work with various trusted publishers who have a network of high quality sites that we use to obtain relevant backlinks that have consistently provided excellent boosts to our SEO activities. To protect the integrity of these sites, we may only provide screenshots of the link placement.
PAYMENT TERMS
| Item | Payment Terms |
|---|---|
| Website Development | 50% upfront / 25% on staging / 25% on live |
| Website Updates / Online Campaigns | 50% upfront / 50% on deliverables above $1500 |
| SEO & Adwords/Facebook Ads/Social Media | 100% upfront monthly Ad Spend direct to platform |
| Video/Photograhy Work | 50% upfront / 50% on deliverables |
| Graphic Design & Printing | 100% on deliverables under $500 50% upfront / 50% on deliverables above $500 |
AGREEMENT
Proposal No. #
By signing this document, I confirm that I have read and understood the details of proposal and agree to the quote and the terms and conditions outlined by NIO Digital.
I have the authority to give approval for work to be started based upon the requirements and the funds available for completed work.
Proposal by: Philip Chee
Date: 16/10/23
SOCIAL MEDIA
SOCIAL MEDIA PRESENCE MANAGEMENT- Facebook
- Instagram
- LinkedIn
- TikTok
Example Service:Facebook
Instagram
SOCIAL MEDIA MARKETING
Social media marketing (SMM) is a form of digital marketing that uses the power of social media platforms to market the business’s products or services. With over 3.96 billion of people worldwide are on social media platforms and increasing every year, social media marketing plays a crucial role in promoting business growth and generating immense exposure of businesses to the users.
Benefits of Social Media Marketing
Social Media Advertising Options
Paid social advertising is a cost-effective way to help with business growth and creating business awareness by reaching to a greater scale of targeted audiences. Facebook is among the most popular social media platform with over 80% of internet users are on Facebook and are regular browsers.
Facebook/Instagram Boosted Posts
A boosted post is a simple way to advertise on Facebook by paying a fixed amount for a particular post on your timeline to reach a chosen targeted audience group.
BOOSTED POST FEATURES:
Facebook/Instagram Advertising
Facebook Ads helps your business to target specific audiences and find prospective customers that are interested in your products and services. Facebook Ads offers a range of analytics and customisation options when creating an ad to target specific audiences.
FACEBOOK ADS FEATURES: